Walking past a newspaper machine on the way to the bus stop this morning, I noticed one of the headlines - "Ride LexTran free today and Thursday." Nice way to perk up a rainy morning! (Yeah, I've got a monthly pass now so it didn't really matter for me, but the drenched girl I'd loaned a dollar to because she'd forgotten her token was really happy about it.)

Apparently there's a new wireless company, Cricket Communications, opening today and they partnered with LexTran to get the word out. It looks like bus riders are their target audience - unlimited local & long distance for a flat monthly rate, with no activation fee and no credit checks. Not only did they buy two days' worth of bus fares, they put ads on the back end of every bus and will be turning one bus into a rolling billboard for three months. And it did get me to at least check out their website and spread the word.

Now that's an ad blitz!